Sergey Y. VINOKUROV Yekaterinburg Museum of Fine Arts
5 Voevodina str., Yekaterinburg, Sverdlovsk Region, 620014, Russia
Head of Decorative Arts Department
Ural Federal University named after the First President of Russia B.N. Yeltsin
19 Mira str., Yekaterinburg, Sverdlovsk Region, 620002, Russia
Senior Lecturer of the Department of Art History and Museology
Ph.D. in Art History
e-mail: serg.vinokuroff@gmail.com
ORCID: 0000-0001-7548-8651
Ludmila A. BUDRINAUral Federal University named after the First President of Russia B.N. Yeltsin
19 Mira str., Yekaterinburg, Sverdlovsk Region, 620002, Russia
Associate Professor of the Department of Art History and Museology
Ph.D. in Art History
ORCID: 0000-0002-8099-5292
«Beauty for Life». Development of Souvenir Assortment of the Sverdlovsk Factory “Russkiye Samotcvety” in 1960sAbstract: The article is devoted to the problems of the formation of souvenir assortment in the 1960s at the largest stonecarving enterprise of the USSR – Sverdlovsk factory "Russkiye Samotcvety". The study of a topic not previously covered in the context of the plant's activities, based mainly on archival information preserved in the State Archive of the Sverdlovsk Region, suggests considering the souvenir as an important part of the art-industrial factory produced by the leading in the region at that time.
Previously unpublished and unexplored archival materials allow, firstly, to talk about the thematic directions of souvenir models of the decade, their origins and development, the problems of uniformity and the search for new artistic solutions since the middle of the decade under consideration. In this context, the considered examples of the factory's products are of particular interest, related to important personalities for Soviet culture and major events in the life of the state, with preparations for the celebration of the 100th anniversary of Vladimir Lenin.
Secondly, the appeal to such an atypical and often overlooked by Soviet art studies material as a souvenir due to the very type of object (its chamber nature and the originally inherent need for a vivid expression of a certain idea) allows us to trace stylistic transformations taking place in domestic decorative and applied and related artistic and industrial art in maximum concentration. Thus, as a possible stylistic identification of the works of the art industry of the period under consideration, the use of the definition of "late functionalism" is proposed. In the opinion of the authors, this term, on the one hand, reflects the uniqueness of the artistic situation in the field of decorative art of the 1960s. On the other hand, unlike the irrelevant expression "modern style" used today, it can demonstrate the real connection of Soviet decorative art and the art industry with the world stylistic trends of the 1960s–1980s.
Key words: Sverdlovsk factory "Russkiye Samotcvety", souvenir, decorative art, art industry, USSR, late functionalism, style.
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For Citation: Vinokurov, S., Budrina, L. (2022) «Beauty for Life». Development of Souvenir Assortment of the Sverdlovsk Factory “Russkiye Samotcvety” in 1960s. International Journal of Cultural Research, 2 (47). 43–57. DOI: 10.52173/2079-1100_2022_2_43
DOI: 10.52173/2079-1100_2022_2_43
