Mikhail A. StepanovSaint-Petersburg State University of Industrial Technology and Design
18, Bolshaya Morskaya st., Saint Petersburg, Russian Federation, 191186
Head of the Department of Advertising and Public Relations at the Institute of Business Communications
D. S. Likhachev Russian Institute of Cultural and Natural Heritage, Russia
2, Cosmonauts st., Moscow, Russian Federation, 129301
Senior Researcher of the Center for Fundamental Research of Culture
Кандидат философских наук
e-mail: michail.stepanov@gmail.com
ORCID: 0000-0002-8793-5874
Strategies of New Media Art: towards Posthuman ImaginationAbstract: This article is based on reflections on the collective monograph Retracing Political Dimensions: Strategies in Contemporary New Media Art, edited by Oliver Grau and Inge Hinterwaldner, published by De Gruyter in 2020. The authors, gathered by the editors of the book, comprehend how the contemporary art of new media of the 21st century masters current global problems in society and ecology, such as climate change, migration, total surveillance, virtualization of global financial markets, etc. These current themes are being reinterpreted through dynamic constellations of media, art and politics. Thus, according to the authors of the book, contemporary media art, by forming a specific spectrum of expression with the help of “multi-sensory, participatory and activist approaches”, contributes to solving the most urgent problems of our time. In the article, it seems to me important to consider the influence of media art itself on the functioning of society and culture as a whole. Since the practices of new vision and representation themselves influence a person's ideas about himself and the world around him. With the help of multisensory images of media art, the process of expanding the horizon of vision of problem areas in society is launched, the value attitudes that determine the behavior and value orientations of the atomized individual of modern society in his life are identified and thus can be changed. As a result, I conclude that the growing influence of the posthuman imagination on the cultural practices of our time, the role of which is that it allows you to create and maintain a general picture of the human and nonhuman world in their tense coexistence, revealing their non-obvious mutual interactions and interactions.
Key words: new media art, posthuman imagination, political, par-ticipation, digital culture.
References:
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For Citation: Stepanov, M. Strategies of New Media Art: towards Posthuman Imagination. International Journal of Cultural Research, 4 (45). 92–102. DOI: 10.52173/2079-1100_2021_4_92
DOI: 10.52173/2079-1100_2021_4_92
