Anatoliy M. ALEKSEEV-APRAKSIN Saint Petersburg State University
7-9, Universitetskaya embankment, Saint Petersburg, 199034 Russian Federation
Associate Professor of Department of Philosophy and Culture of the Orient
Shuya branch of Ivanovo State University
24, Kooperativnaya st, Shuya, 155908 Russian Federation
Professor
Sociological Institute of the RAS – Branch of the Federal Center of Theoretical and Applied Sociology of the Russian Academy of Sci-ences
25/14, 7-ya Krasnoarmeyskaya street, Saint-Petersburg, 190005 Russian Federation
Leading Researcher
Doctor of Science in Cultural Studies
Professor
e-mail: a.alekseev-apraksin@spbu.ru
ORCID: 0000-0002-5009-1110
EthnosophyAbstract: This article's subject of research is the functional survey of ethnosophy in its actual socio-cultural status. Ethnosophy is a heterogeneous phenomenon currently represented in numerous projects and manifestations. Nowadays, people use ethnosophical concepts as a means of self-protection from global indeterminacy, as the strategy of survival and self-preservation of big and small ethnocultural communities. Ethnosophy today is also used in the technology of branding, positioning, and commercial promotion of ethnic places, individuals, goods, and services. Scientifically, it is represented as a trans-disciplinary area of research in the process of formation. Using cultural and comparative analysis, one can assert the necessity to distinguish at least three modes of the contemporary ethnosophy: 1. As a method of relying upon and recurring to cultural roots, that is, the authentic ethnosophy; 2. In designing and constructing the ethnic localities and multicultural commodity flow, that is, mythos-designing ethnosophy; 3. As an area of cultural and philosophical reflection, that is, scientific ethnosophy. This typology is called for some orderliness in the studies of a complicated, heterogeneous phenomenon labeled in the contemporary scientific discourse as ethnosophy. The future analytical procedures pertaining to studies of ethnosophy as a subject of cultural and philosophical research may fruitfully disclose a detailed picture of an ethnos with its particular features and specifics and clarify the general principles of culture. Ethnosophic reflections bring us to a new comprehension of survival forms, recreation, communication, and self-actualization. Exactly these perspectives of ethnosophical thought constitute the most promising directions for cultural self-awareness research.
Key words: real virtuality, doom-scrolling, new archaism, ethnosophy modality, Kypchak, Gorny Altai, mythos-design, scientific ethnosophy.
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For Citation: Alekseev-Apraksin, A. (2023) Ethnosophy. International Journal of Cultural Research, 1 (50). 6–18. DOI: 10.52173/2079-1100_2023_1_6
DOI: 10.52173/2079-1100_2023_1_6
